Music marketing campaign

About 2 weeks ago my Aice media teacher assigned a music marketing campaign that was actually fun to do about 2 weeks ago my Aice media teacher assigned a music marketing campaign that was actually fun to do. I'm not the type of person to get all excited about doing any type of projects but this one caught my attention. Being able to create a whole music campaign for MY own musician was an opportunity to show off  my creativity skills. So basically my group and I came up with an idea of having a single musician within the soul genre beginning from scratch and build up to the top and explain our ideas on how we were going to accomplish to make our investment into the next big artist. The project consisted of basically having a blueprint of how we were going to build this artist and be able to expand him to his upcoming audience. Within this my group came up with ideas on creating different social media accounts, figuring out where and when our artist would be able to perform, such as bars or small musical events, making a whole website solely based on our artist and even construct a music video for our first song.

The research process was fulfilled with great ideas that past investors/artist did to get to where they are today. Most bands and artist had a main focus of having creative social media’s to match with their style. It was there ways to interact with their audience and keep them on their feet. Another strategy used was to keep the color scheme of their social media’s be the same on their website for merch, meetups, concerts etc. From our case study research from 21 pilots and paramore we were able to dig deep and find out before these musicians got more fame they started by featuring for bigger artist. So from these standpoints we found, we wanted to circle our blueprint on them to be able to have a similar plan like these award winning bands.

For our marketing strategies we had ideas to mainly focus on our merchandise, being able to expand to a variety of audiences through musical platform such as apple music and spotify, have a consistent posting and interactions through social media, streaming music videos through youtube, beginning our performances on smaller circumstances as bars and coffee shops, and updated website that would be easy to access. Another thing that we find that would be beneficial would to have eye catching flyers and posters spread around the city of where our musician would be playing in that week.

Basically from this project I learned that before becoming big time musicians anything media related, there should be a viewpoint of the investment being a business. There should be ideas and plans to what type of target audience we are aiming at and socioeconomics statuses. We also found how many music videos use shots based on the tempo of the song, mostly adding quick cuts or even a storyline within the song.